Joel Luke has played an instrumental role in revolutionising Gujarat’s Fitness Industry by introducing Motorized Treadmills & International Fitness Equipments to Gujarat for the 1st time in 1996.

Having travelled across the Globe to visit International Sports & Fitness Exhibitions like FIBO in Germany, IHRSA in USA, TAISPO in Taiwan, CHINA SPORT in China, LIW in England etc, Joel has been able bring the latest innovation & technology in Fitness Equipments into our company on a regular basis.

Joel has travelled to the topmost Gyms & other fitness facilities across the world including fitness facilities of Olympic Stadiums & Football Stadiums like the Camp Nou (Barcelona, Spain), Santiago Bernabeu (Real Madrid, Spain), Old Trafford (Manchester United, England), San Siro (AC Milan, Italy), The Mestalla (Valencia, Spain), Estadio Da Luz (Benefica FC, Portugal), Wembley Stadium (England) etc.

With all these experiences from visits to high-end facilities world over & an in-depth knowledge of the Biomechanics of Equipments, Joel has been instrumental in selecting and introducing the best international products to Gujarat.

His motto has always been to ‘DELIGHT THE USER’.


Konika Luke is a Group Fitness Training Specialist / Fitness Consultant / Fitness Blogger / Fitness Columnist / Official Zumba Instructor. She specialises in all forms of Aerobics, Pilates, Kick-Boxing, Power Yoga etc.

With 25+ years of experience in the Fitness Industry, she has trained many clients of all age groups over the years, with a lot of them being above the age of 50. She is extremely passionate about helping this segment of population achieve better health and enjoy better quality of life.

Being 55+ years of age, Konika says, “I am proud of my age as I can inspire people with my knowledge and experience to adopt a healthy lifestyle at any age”.

Her fitness mantra is ‘AGE IS INEVITABLE, AGEING IS NOT’.