JOEL LUKE (FOUNDER/DIRECTOR)
Joel Luke has played an instrumental role in revolutionising Gujarat’s Fitness Industry by introducing Motorized Treadmills & International Fitness Equipments to Gujarat for the 1st time in 1996.
Having travelled across the Globe to visit International Sports & Fitness Exhibitions like FIBO in Germany, IHRSA in USA, TAISPO in Taiwan, CHINA SPORT in China, LIW in England etc, Joel has been able bring the latest innovation & technology in Fitness Equipments into our company on a regular basis.
Joel has travelled to the topmost Gyms & other fitness facilities across the world including fitness facilities of Olympic Stadiums & Football Stadiums like the Camp Nou (Barcelona, Spain), Santiago Bernabeu (Real Madrid, Spain), Old Trafford (Manchester United, England), San Siro (AC Milan, Italy), The Mestalla (Valencia, Spain), Estadio Da Luz (Benefica FC, Portugal), Wembley Stadium (England) etc.
With all these experiences from visits to high-end facilities world over & an in-depth knowledge of the Biomechanics of Equipments, Joel has been instrumental in selecting and introducing the best international products to Gujarat.
His motto has always been to ‘DELIGHT THE USER’.